Executive Summary: Why Deem?

Deem offers end-to-end ground transportation technology solutions for corporations, travel management companies, and chauffeured ground transportation operators.

Ground transportation operators benefit from our seamless reservation solutions, fleet management software, and preservation of their branding and differentiating services. Corporations benefit because their spending habits take into account preferred providers, corporate policy, and employee preferences.

All other car booking apps in existence today lack the underlying infrastructure to integrate into the corporate travel ecosystem. It is not just about a mobile app that allows users to reserve a ride or request rides in real-time. Operators and travel managers alike need a platform that provides the ease-of-use of ride-sharing applications while maintaining duty of care and compliance improvements with company policies and negotiated rates at the point of sale.

“Unfortunately for those companies at risk, they’ve been told that all they need is an 'app' to compete with Uber. This is not an app challenge; that’s the easy part.

This requires a fundamentally different architecture that is designed from the outset to help coordinate complex activities across large numbers of independent participants in a dynamic ecosystem of sellers, business buyers and end-users. It requires a highly scalable and distributed cloud network with a policy and identity-based platform along with a consumer-grade mobile experience to be effective.

Given its decade-long investment in its one-of-a-kind platform, Deem is uniquely positioned to deliver this to the market.”

John Seely Brown 
DELOITTE CENTER FOR THE EDGE 
AMAZON BOARD OF DIRECTORS

With the problems facing ground transportation operators clear, why is Deem Car Service the best solution to these problems?

The answer is three-fold. Deem helps you:

• Increase Operator Revenue
  • Best in class, consumer-grade experience to increase adoption and reduce TNC leakage.
  • Fleet utilization will increase via real-time capabilities and expanded Deem Affiliate Connect network.
  • Share in Deem’s non-Car Service revenue through referrals.
• Reduce Operator Costs
  • High-adoption of mobile bookings will dramatically reduce operating costs incurred when taking a reservation over the phone.
  • Deem Affiliate Connect automates otherwise manual affiliate processes.
  • Deem’s Software-as-a-Service (SaaS) platform and cloud network radically reduce IT costs.
• Deepen Customer Loyalty
  • Full brand preservation with customers.
  • Proven personalization and merchandising.
  • Cross-sell Deem Travel services to customers.

Why Deem is the Best Choice

• Deem has eight years of experience in the ground transportation space, 15 years in the corporate travel space.
• Deem Car Service (formerly Saturn) is in use by 1,900 major corporations and 365 travel management companies, in 85 countries and more than 500 cities.
• Deem is a proven Silicon Valley cloud and mobile leader.
• You can future-proof your business with our cloud-based solution vs. the on-premise solutions of the past.
• The Deem network allows you to scale your business on a much broader stage.

Bringing it All Together: Deem Car Service Booking Cycle

Product Strategy

The goal of Deem Car Service is to give customers an on-demand ride matching and application while helping ground transportation operators grow and more efficiently run their businesses. In order for on-demand reservations to be successful, there must be sufficient vehicle density within the Deem network to provide your existing and potential future customers with a great booking experience.

As we’re aggregating this vehicle density by enlisting more and more ground transportation operators and their affiliates, our cloud, network, mobile service roadmap, and business model are designed to begin to immediately protect the current $3 billion U.S. chauffeured transportation advanced reservation market against travel management company (TMC) spend leakage.

Meeting the needs of ground transportation operators, corporations, and their employees requires much more than just a mobile app. It requires an underlying technology stack that is capable of interpreting complex corporate policies, preferred vendor networks, and individual employee identities/preferences while simultaneously allowing providers to differentiate themselves. In addition, it must be elegant in presentation with easy-to-use desktop and mobile applications. Only Deem has the experience and infrastructure to provide the technology stack and make this possible.

The features in our initial release focus on giving your existing customers an easy and reliable way to book transportation without having to contact your call centers. Each subsequent release milestone aims to grow the size of the network while increasing your revenue and reducing your operating costs. Deem is working with a National Limousine Association (NLA) Advisory Board to ensure that the project milestones meet the needs of all ground transportation operators.

Marketing Strategy

Deem markets Deem Car Service through coordinated sales and marketing activities designed for specific channels. For existing Deem Car Service customers, Deem utilizes our existing communication channels including newsletters, webinars, and email nurture campaigns to drive awareness and create leads. For new business and existing customers, Deem executes an integrated marketing campaign that utilizes thought leadership and research-based content across multiple platforms including the Deem blog, paid search, organic search, and search-engine optimization (SEO), as well as paid social promotion on Twitter and LinkedIn. We also use targeted digital and print advertising across publications consumed by our target audience such as the travel-trade press.

Deem also provides marketing toolkits to our channel partners and operators to enable them to effectively market, position, and sell Deem Car Service. Deem has a wealth of experience in this area and a highly engaged and effective channel-marketing program for Deem Travel that we leverage to enable the success of the channel.

Deem also works with the National Limousine Association (NLA) and ground transportation operators to develop channel-marketing programs that enable the operators to effectively market and distribute Deem Car Service. We work closely with the NLA and its membership to design marketing programs, communication plans, and toolkits to drive awareness in the broader corporate market about the partnership and our technology.

Marketing Webinars

September 2, 2015: NLA Webinar #1

This webinar covered:

•  Who is Deem?
•  What are the goals of this partnership?
•  What does this global technology solution look like?
•  What are the next steps?

October 6, 2015: NLA Webinar #2

This webinar covered: 

•  Deem Car Service Pricing
•  Detailed Roadmap
•  Deep-dive of Next Mobile App Release
•  Go-to-Market Strategy

October 28, 2015: NLA Webinar #3

This webinar covered:

•  Go-to-Market Plan for Operators
•  Operator Enablement Kit
•  Using Deem Affiliate Connect
•  On-boarding Customers for the Deem Mobile App 

2016 Marketing Events and Activities

Visit us at these upcoming events! 

Direct and Channel Strategies

The direct sales strategy to get customers to utilize Deem Car Service is twofold:

1. Deem has a large customer base for its current version of Deem Car Service. Deem is aggressively up selling the new car service offerings to this established base.
2. Deem also has thousands of corporate customers that use our web and mobile travel applications for booking airline, car rental, hotel, and rail reservations. This ground transportation offering is a natural extension for these customers, and Deem is aggressively marketing and cross selling the service to our existing Deem Travel customer base.

Deem also aggressively pursues two additional strong channels:

1. Deem has a mature and robust network of travel management company (TMC) partners that resell Deem Car Service and Deem Travel to their customers. The network includes the huge TMCs such as American Express GBT, BCD, and Carlson Wagonlit (CWT), as well as most of the large TMCs in the United States. Our research indicates that our current TMC channel partners are very excited about our robust ground transportation offering that fully meets the needs of their corporate customers, and are adding Deem Car Service to their existing reseller activities.
2. Lastly, ground transportation operators are key to the distribution strategy. Established ground transportation operators hold strategic and often long-standing relationships with their existing customers. These operators are uniquely positioned to deliver the platform and mobile application to their customers as part of their service agreements.

Note: To return to the Getting Started process, click Getting Started with Deem Ground for Operators.